Web publisher wet paint.com had the best kind of problem: exponential growth. They needed to catch up with their own whiplash-speed expansion when they went from social networking hub to hot destination for 10 Million+ fans of TV, fashion, and gossip. They asked Smith, formerly Ascentium, to rethink the online expression of their brand to fully convey the glamor, freshness, and excitement of the Wetpaint entertainment experience.