Insurate is breaking through the market with a sophisticated algorithm that revolutionizes occupational insurance as the industry becomes increasingly competitive. Our innovative Safe-Tier™ technology appraises companies using historical prices, machine learning, and predictive modeling of workers' compensation claims. This new approach to evaluating risk enables Insurate to reward safe companies with reasonable premiums and provide agents with valuable insights and data to help them grow and develop.
To support agents and promote them as critical parts of our policyholder's value chain, we engaged with top agents across the United States to gain their perspective on the insurance sector and how our new products would impact the industry. These interactions allowed us to establish Insurate as a reliable and credible company within the insurance market.
We then launched our product by supplying agents with educational material on Safe-Tier™ technology, providing them with a better understanding of how it can help their businesses and act as an improved alternative to traditional providers. To introduce Insurate to a larger audience, we developed a CDP-based targeting engine leveraging first and third-party data that identified the top 20 agencies per state and multiple ICPs that isolated the top producers within each agency. We then created a 360-degree dashboard that served as a single source of truth –monitoring and analyzing our growth and sales activities across multiple channels through the first touch and throughout policy quoting, binding, and renewals.
To arm our targeting engine, we developed stories focusing on influential agents who had worked with Insurate and created channel-specific playbooks to inform execution. We spread content across various channels, including our website, social media, paid advertising, emails, and blog articles.
Our mission was to streamline the recruitment process for agents by deploying an automation platform that could guide them through onboarding. These efforts resulted in several hundred agencies and thousands of individual producers getting appointed and submitting millions of dollars worth of policies at our product launch.