My team drove the successful collaboration between Amazon, IMDb, and Universal Pictures to develop an ambitious campaign for the film adaptation of Dr. Seuss's The Lorax. We seized Amazon's Gateway to implement a comprehensive approach that would cover the entire release cycle of the movie, from the premiere to the Blu-Ray/DVD. The endeavor delivered a 25% boost in unaided awareness for the theatrical version and an 80% lift for the home entertainment version, as well as being recognized with a Best Integrated Display Campaign prize from the thinkLA interactive awards.