The Pro Host Marketing team embarked on a journey to identify and synthesize the collective knowledge held within Worldwide Sales, Product, Design, and Research teams about Airbnb ProHost. This extensive category includes hundreds of millions of nights and thousands of properties from different professional hosting segments, such as SMBs, Enterprise-scale hosts, Hotels, Long-term stays, and Real Estate Companies.
This journey spanned North America, Asia, and Europe, during which a multi-faceted team engaged in numerous brainstorming and listening sessions to uncover critical insights related to the career paths of professional hosts, what motivates them, their pain points, the role of Airbnb in their development, and the cultural differences between verticals and regions. These insights have greatly informed the branding, messaging, user experience, research studies, content development, CRM logic, and nurture and retention campaigns associated with Pro Host.